The website does not convert
Visitors cannot tell what you do, or how to enquire, so conversations stay on Instagram or in email threads.
Now taking bookings
I build the website and connect the systems behind it.
Websites, Shopify, integrations, and custom applications, so the shop, the back office, and the site are not three separate jobs.
Building software since 2018 · Milton Keynes · UK remote-first
- 01 Website or shop Where customers arrive
- 02 Orders & accounts Checkout, credit, CRM
- 03 Operations Stock, fulfilment, email
- 04 Exceptions The team sees failures
- Live client work you can visit
- Published rates, no hidden scoping
- One person across site, shop and systems
- Direct or white-label through an agency
Problems I solve
The site and the systems behind it tell different stories
The public site and the operation behind it should tell the same story.
The shop and the warehouse disagree
Orders, stock, and fulfilment live in different tools. Someone is copying rows so the site does not oversell.
Trade customers cannot order properly
Wholesale or on-account buyers are forced through a retail checkout that does not match how they pay.
Too much of the business is manual
CRM, email, spreadsheets, and SFTP drops are updated by hand. The work happens twice.
Core services
Five ways I am usually brought in
Existing published rates. Shopify is scoped per shop, so it carries no starting price.
Business websites
Conversion-focused sites that explain the offer and make it easy to enquire.
From £1,500
Business websitesShopify & ecommerce
Theme work, checkout logic, accounts, subscriptions, and the apps around the shop.
Scoped per shop Quoted after a short call
Shopify & ecommerceIntegrations & automation
REST, webhooks, scheduled jobs, and the glue between shop, CRM, stock, and email.
From £2,500
Integrations & automationCustom web applications
Portals, marketplaces, dashboards, and internal tools, including Django and Wagtail.
From £3,000
Custom web applicationsSupport & improvements
Fixes, small changes, and ongoing technical help billed at existing hourly rates.
From £65/hour
Support & improvementsSelected work
A live marketplace, a live local site, and commercial systems work
Selected work across platforms, ecommerce systems and business websites.
Live
Featured case
Plink
A two-sided marketplace connecting UK property owners with production teams, listings, subscriptions, messaging, and CMS in one Django and Wagtail platform.
- Listings
- Subscriptions
- Messaging
- CMS
- Django
- Wagtail
- PostgreSQL
Live
Roman Events MK
A conversion-focused site for a Milton Keynes event hire business, packages, multi-step booking enquiries, and UK legal pages.
- Astro
- Vue
- TypeScript
Commercial integration project
Shopify fulfilment systems
Commercial ecommerce integration for a UK retailer.
- Shopify
- REST APIs
- Webhooks
How the systems sit together
How a customer request moves through the business
- 01 Website or shop Where customers arrive
- 02 Orders & accounts Checkout, credit, CRM
- 03 Operations Stock, fulfilment, email
- 04 Exceptions The team sees failures
A customer action hits the shop, a sync job updates warehouse or CRM, then status comes back. Failures arrive as notifications, not as spreadsheet gaps.
How I work
Six steps, whether you come direct or through an agency
- Discover What breaks today
- Plan Scope and fixed quote
- Build Shipped in stages
- Test On real data
- Launch With a rollback plan
- Support Hourly or retained
A good fit
Work I am usually asked to take on
Business websites
A site that explains the offer and makes it easy to enquire, book, or get in touch.
Shopify beyond configuration
Checkout, accounts, stock, fulfilment, or trade terms that a theme setting cannot cover.
Integrations
Shop, warehouse, CRM, or email that should stay in step without copy-paste.
Custom applications
A portal, marketplace, or internal tool when off-the-shelf software does not fit.
Technical support
Fixes and improvements on a site or system you already have.
Technology
The tools I use for sites, shops and systems
Sites
- Astro
- Vue
- TypeScript
- Wagtail
- Django
Shops
- Shopify
- Liquid
- Admin APIs
- Flow
- Stripe
Systems
- FastAPI
- PostgreSQL
- Redis
- Celery
- Webhooks
On AI: PdfAnalysis is the document case, and it is in development. LLM steps are optional helpers inside a system, not the offer itself. See PdfAnalysis.
In development
Work still being built
Shown here so the status is clear. The full list sits on the work page.
Outpost
Outreach and workflow platform: a product URL becomes a scored prospect list, contacts, and multi-step sequences sent from the organisation’s own mailbox.
Read Case StudyMulti-Tenant File Sharing
Multi-tenant file management and sharing: tenants, users, isolation, storage backends, permissions, and APIs.
Read Case StudyQuestions I am asked
Before you send an enquiry
How quickly do you reply?
On business days, usually within 24 hours. The first reply is either questions or a short call, not an invoice.
Do you work with agencies?
Yes. Agency and white-label work sits on the Services pages rather than in the homepage hero.
Can you work with an existing Shopify store?
Yes. I can work within an existing store and codebase, whether the requirement is theme work, integrations, automation, B2B workflows or troubleshooting.
Can you take over an existing project or codebase?
Yes. I can take on an existing Shopify store, website, or application after a handover of access and enough context to see how it is built. I review the current codebase before recommending a fix, an extension, or a rebuild, and I will say so if I am not the right person for it.
How is a project priced?
Published starting rates are on the Services pages. Shopify is scoped per shop. A fixed quote follows the discovery step.
Now taking bookings
Tell me what you're trying to build or improve.
Start with a short enquiry, name, email, and what you need. A five-step brief is there if you already have the detail.
- Reply in 24h
- On business days
- Milton Keynes
- UK remote-first
- Since 2018
- Building software
- Direct or agency
- White-label available